Alexandr
Bukhal

Hello! Let’s meet. I’m a designer from Kyiv, Ukraine. I've got two educations, the first one in economics, and the second one — in advertisement design and computer graphics. I've been designing for over 12 years so far, and during this time I’ve managed to cover all design directions, from graphical and industrial design to motion and sound design. I like comprehensive and complex tasks and unusual solutions. I have great skills in illustration, lettering, branding and web interfaces. Since 2014, I’ve been deep into crypto and finance products and design of complex trading systems. My experience also includes being the founder and co-owner of the Indigital design studio and partner at the INCRYPTICO marketing agency. I have vast experience in management and process organization. My attention to details helps me to bring out my works against others. I am keen to good quality and originality, and they define the standards for my own work. ‘The devil is in the details,’ I use this metaphor in my work and everything I do. Self-organization and communication abilities are my strong qualities. I’m inquisitive and I never stop studying any matter from one point of view, which helps me to find the best solution to any given task. Actuality and innovation in design pay a great deal in my work, I always follow the trends and new possibilities to interact with people. I stick to minimalism and conciseness in design.

What do I do?

Currently, my work is all about fintech projects. I enjoy creating branding and logotypes, developing complex interface solutions based on user experience, solution scenarios, information architecture, product testing, and enhancement. I have strong experience in art direction and managing teams of up to 5 people. I adore illustrations and fonts. I draw by hand perfectly.

Work experience

2021 – 2022 — Product Design at Koala Capital Ltd

The first crypto company to be licensed and fully regulated in EU. Conducted the discovery phase of the market and target audience, collaborated with cross-functional teams, and was involved in branding and creating the company's identity. This helped to create a deeply thought-out design of three unique crypto platforms adapted for different market segments, united by a single ecosystem.

2019 – 2020 — Product UI/UX Team lead at Clearmove LTD

Global mobility market. Full-stack product design experience, creating huge SaaS and B2B products for different user roles from scratch. Research and interviews with business experts and stakeholders. Development of 4 products at the time. Сlose work with the product team. Art direction for marketing and graphic design team. Line management for three designers and two interns. Design-system development.

2017 – 2019 — Art Director and Co-Owner at INCRYPTICO Blockchain Marketing Agency

Development of advertising and marketing strategies. Market launch of big crypto products. Product consulting. Creation of websites and landing pages. Illustration. Support of ICO campaigns. Image support in companies’ social networks. Creation of printed media. Creation and revision of corporate branding. Art direction. Work with Discoperi, Betex, Atticlab, Bailsman, Cryptocurrency Fund LLC, MinexPay, Cryptagio, Midex, DiceyBit, Payphone, etc.

2014 – 2017 — Lead designer / Head of Design at CEX.IO

Product design. Creation of new crypto products from scratch. Development of sophisticated finance and trading interfaces. Product support. Prototyping, CJM. User experience development. Creation of design systems. Creation and support of marketing programs. Full image support for the company and its products, support on exhibitions and conferences. Art direction.

2011 – 2014 — CEO at INDIgital Web Studio

Branding development. Creation of image, business and news websites. Creation of mobile apps. Advertisement campaigns support with printed media design. Art direction. Work with companies, such as Radio Shanson, Sharmanka.FM, KLO gas stations network, Comanche Bikes, Cream Town, INK restaurant, Sauvage restaurant, Matisse restaurant, Hotel Link, Red Foxes, Skybar, Ukreurochem, Trust Sourcing, etc.

2010 – 2011 — Lead Designer at BNL Digital Marketing Agency

Creation of brand visual image in social media, style development for events of all scales. Creation of branding, animations, participation in advertisement motion design. Mastering of HTML markup. Work with websites. Event organization.

2009 – 2010 — Freelance

Creation of branding, printed media, packages, work with illustrations, creation, and support of poster styles for events in Kyiv. Work with interior and exterior decor with spray paint.

2008 – 2009 — Main Designer at Tyzhden Magazine

Creation of illustrations, ad center spreads and banners, advertisement articles layouts, prepress.

2006 – 2008 — Freelance

Development of printed materials, banners, party posters, logos, the creation of illustrations, spray paint facade decor, development of branding for Andre Tan (a.Tan).